A love for the creative and performing arts, three years of collegiate studio arts training, and a BA in Dance Performance lead to Joey’s obsession with makeup artistry. His approach to makeup application is similar to a painter and canvas - working in layers, stroke by stroke, to find a beautiful end result.
After starting his makeup artistry journey in 2009, Joey studied makeup through various specialized courses at The AVEDA Institute Chicago. Ultimately self-taught outside of these specialty workshops, he is constantly working to develop his craft by practicing new techniques, researching products and tools. He enjoys diverse makeup assignments: makeup for editorial, runway events, retail guest artist appearances, and applications or lessons with private clients and brides. One of Joey’s favorite roles is that of educator. His extensive customer service background, training experience, and passion for teaching combine to make his workshops fun and effective. Above All, Joey adores his time with his Brides and one-on-one freelance clients.
Beauty comes in all forms: a simple flick of eyeliner, an enhanced complexion, or full-on glam. It is Joey's passion to identify the "perfect" look for the occasion and work with his clients to create a truly beautiful result that leaves them feeling their best.
His work includes: Bridal, Fashion + Beauty Editorial, Event, Theatrical, and Commercial or Advertising Makeup.
Experience: Aveda Freelance Artist, Arch Chicago Freelance Makeup Artist, ASHA Salonspa Lead Makeup Educator, ASHA Salonspa Events Coordinator & Makeup Artist, Revolution Dancewear, Dance Direct UK, Fiberista Club.
*Bride Feature Modern Luxury Brides S/S 2014.
*Bella Bridesmaids Ad Feature, Brides Magazine A/W 2015.
*Bride Feature Modern Luxury Brides S/S 2016.
*Bride Feature Wedding Guide Chicago Winter/Spring 2017.